Christian Community Credit Union
Credit Union Expands Brand Reach with Digital First Strategies
Challenges
Alongside a recent effort to rebrand Christian Community Credit Union (CCCU), the leadership aimed to reimagine a more digitally-driven, national presence to grow their mission, brand, and credit union services. A new website would need to lead this initiative as it faithfully showcased the new branding, messaging, and national engagement within high-performance digital solutions. Uncompromised security, accessibility and regulatory compliance was also essential.
The ideal content management solution for the new website would need to empower the marketing team at CCCU to self-sufficiently manage the platform, edits, and new content. Training would be required to ensure this successful independence.
Solutions
Americaneagle.com was selected to partner in transforming the online presence for Christian Community Credit Union into the most prominent and high performing branch of their business. The digital agency chose WordPress to be the content management solution (CMS) at the core of next-generation website performance.
The team designed the new website to successfully engage users across the nation with the mission-driven financial services of CCCU. Their shared mission is to partner with members and ministries to help them become better stewards and achieve their financial goals. The clean, modern layouts of the new site align with the credit union’s new brand standards while efficiently introducing Christians to available loan and savings options. Targeted keyword strategies were consistently adopted across all website assets to accelerate search engine success and broaden appropriate audience reach.
Website user experiences were focused on efficiencies for prospective members, simplifying their path to joining CCCU. Architecture for sitewide navigation and refined user journeys were shaped by clearly identified member and prospect personas as well as the team’s established digital priorities. Detailed user experiences were also designed to support inclusivity, making consistent considerations for ADA and regulatory compliance across the digital offerings.
The popular WordPress content management system (CMS) is at the core of the new digital presence. The intuitive editing interface of WordPress has empowered the content and marketing contributors at CCCU. Following team training sessions around the time of site launch, CCCU is confidently managing the high-performance website, creating and editing pages without a need for HTML or programming knowledge to do so.
Hosting services are now provided by WP Engine, a trusted solution partner of Americaneagle.com. WP Engine keeps client websites at the forefront of security fortification, reliability, and overall performance. Cyberthreat defenses include daily backups, real time threat detection, immediate security patches, and more. The hosting environment also scales seamlessly to accommodate both planned and unplanned spikes in traffic.
