Backyard Adventures

Ecommerce Website Redesign Provides Users a More Personalized Experience

Backyard Adventures makes play sets, including slides, swing sets and jungle gyms, with hundreds of different configuration possibilities. They also carry a wide range of accessories, and include unique safety features not found on other play sets. Backyard Adventures came to with a website that lacked ecommerce functionality, but consisted only of requesting quotes on a limited product line-up, which was then forwarded to the appropriate dealer to follow up with the customer for the sale.The new site is integrated with BA Dealers, their home-grown dealer hub, in order to match customers with their dealer based on zip code, and therefore provide them with pricing and the ability to purchase online. This system also serves as the master database for c...

Backyard Adventures web design and development

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