Amentum

Amentum has a longstanding agency partnership with Americaneagle.com. For this timely initiative, the partners teamed up to fully align end-to-end web development and digital marketing strategies.

WordPress, the content management system used by Amentum’s internal team, would continue to serve as the web platform environment at the core of the new solutions. The Americaneagle.com development team maximized the latest advancements with hosting partners, WP Engine, to transition to a more flexible, scalable implementation. Consistent client team collaboration and communication throughout the rebuild led to new confidence, capabilities, and performance within the updated environment.

Website architecture was refined on the new site to intuitively showcase Amentum’s extensive range of capabilities across multiple markets. Considerations to improve user experiences led every navigation category and content decision.

Throughout development, content strategy focused on clarity, competitive positioning, and industry-specific messaging to improve engagement and differentiation. Keyword research was pursued within tools like Google Search Console and Semrush to intelligently prioritize industry and product-related keywords to target. Within each page of the new Amentum website, those keywords were then strategically included in related content and metadata, such as page titles and descriptions, as well as thorough schema markup.

To identify opportunities to improve the new website’s performance, Americaneagle.com led a thorough performance audit. That was followed by targeted enhancements, such as 404 redirect optimization, throughout the website.

After the website launch, the digital marketing team produced branded ads for thoughtfully targeted campaigns on both Google and LinkedIn. These consistently optimized ad strategies and execution continue to grow visibility for Amentum’s expanding footprint in the U.S., as well as internationally.

In its first 6 months post-launch, Amentum’s new website gained impactful prominence on search engine results pages (SERPs). The site recorded significant increases in organic search session traffic and total users. New content and successful SEO strategies led to Amentum’s top 3 keywords on Google increasing by 14%, YoY. Additionally, the site’s engagement rate increased by 8%, showing that high-intent audiences were engaging more with Amentum on the new website.