Wilson Trophy Company located outside of San Francisco, CA provides high quality laser etched trophies medals and resins to large or small businesses, Little League and many other associations. Realizing the need for an Ecommerce site to better suit their clientele Wilson Trophy Company came to Americaneagle.com for the redevelopment and design of their outdated website. It was important to both Americaneagle.com and Wilson Trophy that the newly designed website have a highly functional user interface(UI) and user experience (UX). In addition to the UI and UX aspects of the site, Wilson Trophy wanted a search integration that would greatly increase the sites overall navigation and product search. Americaneagle.com implemented the ROC Commerce content management system (CMS) with the integration of Hawk Search. The ROC Commerce platform allows the back end user effortless changes to the site with the push of a button, while Hawk Search allows the back end user the ability to spotlight products, boost or bury items on the page, and the ability to define search terms. Americaneagle.com also incorporated a custom form builder, personalized products, and a responsive web design allowing new and existing customers the ability to place or follow their order from their cell phone or tablet device.