Today, PinMart is the internet's number one provider of lapel pins, emblems, lanyards, and recognition items. The key to any successful ecommerce website is to constantly monitor user behavior and all of your reporting metrics in order to see what’s working and what needs help. A redesign in order to address overall online advances that occurred since the last launch was undertaken, and the results have been nothing short of incredible. In addition to the ROC Commerce platform update, with all of the latest ecommerce tools, Americaneagle.com implemented Hawk Search, a site search tool at the forefront when it comes to ecommerce site search. Increases in the conversion rate, amount of transactions, revenue, and user sessions all contributed to a smashing success for the redesign.