Kennedy Webster Electric Co.

Kennedy Webster Electric Co.

Downers Grove, IL

Overview

Americaneagle.com implemented a responsive web design in order to make a user-friendly site across all devices for Kennedy Webster, a family run light bulb distributor located in Downers Grove, IL. The new website also includes ROC Commerce as their ecommerce platform, which manages more than 14k SKU’s.

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Goals

Kennedy Webster came to Americaneagle.com with an old, outdated brochure website that did not allow for online purchasing. The main goal of the redesign was to create a user-friendly ecommerce site to showcase their products and make it easy for users to find what they’re looking for among their 14,000 SKUs. With such an abundance of products, it was crucial to design an advanced search as well as guided navigation so the users could quickly and easily find and purchase products.

Awards and Features

Horizon Interactive Awards
ROC Commerce
Broadcast Email
Members
Hawk Search
FAQ
Form Builder

Summary

The old site had a terrible UX when it came to searching for items. That is why Americaneagle.com implemented Hawk Search on the new site. In order to accomplish Kennedy Webster’s goal of making it easy for their customers to buy, Americaneagle.com created a custom “buyers guide” to help customers determine the correct bulb that they are searching for, along with “Search by Top Categories” and “Shop by Brand” features

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Results

Americaneagle.com implemented a responsive web design in order to make a user-friendly site across all devices for Kennedy Webster Electric, driving web traffic up 15% with a 51% increase in page views In addition, as well as a 42% increase in page views.

About Us

Your long-term Partner for website development

At Americaneagle.com, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.

Locations

Americaneagle.com

Headquarters

Des Plaines, IL

2600 South River Road
Des Plaines, IL 60018