Today, organizations are in the continuous pursuit of the ever-elusive 360-degree view of their customers and prospects. The reason why organizations struggle with this is because they have numerous systems that hold different types of data – and it is always a challenge to marry these different data sources. However, once organizations can marry customer data from numerous data sources, new doors will open for things like explicit personalization and marketing automation.
A good majority of Sitecore customers are also Salesforce CRM and Salesforce Marketing Cloud users. The opportunity to have these systems connected has never been more advantageous, and the way to marry Sitecore and Salesforce has never been more streamlined. Sitecore offers a Salesforce connector to accelerate these data connections.
In this episode, we're going to dive into how a specific Sitecore customer, Renown Health, was able to utilize a Salesforce and Sitecore connector to better reach their constituents. To discuss the site, our host, Jon Price, spoke with Americaneagle.com's Senior Project Manager Maggie Burke and Sitecore Architect Alex Lentz. Both Burke and Lentz worked on the project and share a great deal of knowledge and expertise on the topic.
For more information, check out: A Harmonious Communication: Using Sitecore Connect for Salesforce Marketing Cloud to Maximize Your Marketing Initiatives.
Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the episode taped in the Americaneagle.com Studios on YouTube.
Connect with:
- The Sitecore Water Cooler: Website // Twitter // Instagram // Facebook
- Jon Price: LinkedIn // Twitter
- Maggie Burke: LinkedIn
- Alex Lentz: LinkedIn
This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
About: For years, ‘water cooler talk’ has been a natural way for people in the workplace to come together and connect on common interest topics in what would otherwise be a formal environment; it boosts moral, improves culture and gets the creative juices flowing! Some of the best workplace ideas and conversations happen through face-to-face conversations around the ‘water cooler,’ so just as the name implies, The Sitecore Water cooler Podcast is a casual conversation between colleagues and peers centered around all things Sitecore. This podcast is an outlet for various Sitecore experts within the Sitecore community to have a meaningful discussion around the latest with Sitecore products, every day topics, challenges and successes associated with this top-of-line digital experience platform. Each podcast episode will range in topic, but will be geared towards quick-hitting initiatives that affect how business is done today. Whether you’re a new Sitecore user, a Sitecore MVP, or just someone who wants to learn more about Sitecore technology and capabilities, then meet us at the watercooler!
