Have you ever wondered what it would be like to track your users explicitly from your website into marketing leads in Salesforce? Or how you might be able to create curated content for an email list that gets generated at the click of a button? This article will teach you just how your organization can leverage Sitecore Connect for Salesforce Marketing Cloud to harmoniously connect two systems and their attributed data to enhance your overall marketing initiatives.
To begin, we will cover an overview of what the Sitecore Connect for Salesforce Marketing Cloud really is. Sitecore Connect™ integrates Sitecore Experience Manager® (XM) and Sitecore Experience Platform™ (XP) with Salesforce Marketing Cloud. It seamlessly integrates the market-leading solutions of Sitecore and Salesforce by integrating data from any source and making it actionable. This allows your team to convert the users collected in Sitecore and turn them into contacts into Salesforce.
Sitecore Connect for Salesforce Marketing Cloud pushes contact and behavioral data from xDB to data extensions in Salesforce. Once the data is available in data extensions, it can be used to personalize email communications in Email Studio and control a contact’s journey through automation plans in Journey Builder. The connector itself comes in three parts:
- Content Exchange: This part is responsible for synchronizing content between Sitecore and Salesforce Marketing Cloud.
- Behavioral Data Exchange: This part is responsible for synchronizing behavioral data from xDB to Salesforce Marketing Cloud.
- Activity for Marketing Automation: this part allows you to set up synchronizations that are triggered by marketing automation events.
This can generate many benefits for an organization, especially in two specific areas. One is in the form of unifying data. The connector builds a single view of your customers by integrating data from any source and making it actionable. Sitecore’s content and customer data is accessible within Marketing Cloud for use by Journey Builder and Email Studio users. The connector also allows your organization to get to market faster by leveraging drag-and-drop content between Sitecore and Salesforce Marketing Cloud apps. You can enjoy continuous data interchange between DAM, CMS, CRM, and marketing platforms. With speed and agility, you get one-to-one personalization at scale.
Your organization will find that there are many uses cases in which the Sitecore Connect for Salesforce Marketing Cloud can be utilized to maximize business value:
- Connect directly with users who subscribe to newsletters or sign up for events on your website
- Utilize data collected in Sitecore to customize the journey for your specific users
- Generate catered email campaigns in Salesforce based on the user data passed from Sitecore
- Target audiences based on user data to increase engagement and overall business value
To summarize, the Sitecore Connect for Salesforce Marketing Cloud will help empower content authors and marketing teams alike to strengthen your organizations initiatives, goals, and overall business objectives. The connector helps to seamlessly unify data between two systems while helping create a single 360-degree view of your customers to achieve actionable goals in an enhanced time to market strategy.
Americaneagle.com is a Sitecore Platinum Implementation and Hosting Partner with platform expertise spanning over 10 years. For mid to large enterprise clients looking for a flexible, powerful content management solution, Americaneagle.com creates user-focused, digital experiences by integrating strategy, UX, and design that delivers transformative results. Contact us today to learn how Americaneagle.com is the perfect Sitecore partner.