Modern Marketing Messages Podcast: How to Align Your Marketing Strategy with SEO & PPC

PPC and SEO are often handled separately within many marketing teams and are sometimes seen as alternative strategies. This, however, shouldn’t be the case. For both strategies to make the most impact, they should be used together and integrated cohesively!

In this episode, SEO expert Dan Drucker and PPC expert Patrick Gavin, join our host Taylor Karg to discuss the variety of ways businesses can effectively use PPC and SEO for strategic marketing campaigns. They also discuss how to drive traffic toward your website with both strategies and the benefits of having PPC and SEO working simultaneously together.

When you optimize for both SEO and PPC strategies, your website can rank in the first position for both organic and paid listings. The strategy gives visitors two opportunities to click on your website before considering a different option. It can also lead to more conversions on your website.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.



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Patrick Gavin gives his opinion on paid search


About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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About Author

Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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