Modern Marketing Messages Podcast: Breaking Down Barriers: Key Findings from Our Accessibility Survey – Part I

Gathering data from an accessibility survey is important for improving user experience as it helps to identify the specific needs and preferences of users with disabilities. By collecting data on accessibility issues and barriers, and others are able to gain insights into the challenges that users with disabilities face when interacting with specific products or services.

In part one of this episode, our host, Taylor Karg, is joined by Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from a survey conducted by Nick and Norbert, unpacking how it will hopefully lead to a better understanding of how people with disabilities use the web as well as how to improve their user experience.

The data collected through the accessibility survey can help and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions around the world. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources.

Check out Part 2 of this conversation here.

Audio Transcription available here: MMM Ep 38 Transcription

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About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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