Ninety percent of B2B organizations cite product information management as highly important or a top priority, according to the 2020 Akeneo Global B2B survey. This means that the power of product information management and product experience are here to stay. In this episode, our host, Tim Ahlenius spoke with Akeneo's Director of Product Marketing Ali Hanyaloglu and Product Experience Management Evangelist Virginie Blot to discuss product experience.
Product Experience, or PX, is the foundation of customer experience - consistent product information delivered in context wherever, and whomever, your buyers are. It’s about finding, browsing and shopping for products.
Akeneo is a global leader in Product Experience Management (PXM) that helps businesses with products to sell to unlock growth opportunities by creating a single source of truth for product information and delivering a consistent and compelling omnichannel product experience.
For more information, check out Akeneo's Global B2B Survey 2020 eBook: 5 Takeaways on PIM and PXM.
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- Tim Ahlenius: LinkedIn // Twitter
- Ali Hanyaloglu: LinkedIn // Twitter
- Virginie Blot: LinkedIn
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About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.