Recently, the biggest shift in the B2B ecommerce space has been the transformation of the customer experience. For example, 72% of B2B purchasers and buyers want to see a contactless experience in their buying journey. What implementations can help provide customers with a specific solution to meet this need?
In this episode, our host, Tim Ahlenius, is joined by Caroline Ernst, VP of Ecommerce Solutions at AD (Affiliated Distributors), and Brendan Cameron, Strategic Accounts Manager at Americaneagle.com. They dive into the 2022 AD Ecommerce Summit, the evolution mindset, shifting focus toward customers' needs, and planning for 2023.
The first step in the digital transformation mindset is cultural change. Make sure that your transformation is focused on customers' needs from all generations – ensure they are also tied to your business’s goals. Understanding your industry is key, but understanding your audience is the golden ticket.
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- Tim Ahlenius: LinkedIn // Twitter
- Brendan Cameron: LinkedIn
- Caroline Ernst: LinkedIn
This podcast is brought to you by Americaneagle.com Studios.
About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.