Posting on social media doesn’t automatically improve your SEO rankings, however, you can use social content to drive organic traffic to your site. Here, we discuss how you can use SEO and social media together, to your advantage.
It’s important to remember that different search engines have their own ways of doing things. Google has stated that it does not take social media into any consideration with its ranking system, however, SEO experts have noted that Bing does rank pages with a lot of shares higher than those that have few. The thing is, even though Google doesn’t actively take it into account, higher-ranking pages often come with a lot of shares through social media, so it only makes sense that shares help with your ranking – even if it is indirectly.
In light of this, it’s wise to bear social media in mind when considering how to improve SEO rankings. Read on and explore new ways to use SEO and social media together, for your success.
Create Great Content to Share on Your Social Media Platforms
To improve your SEO rankings, you’ll need to produce content, but not just any old content.
- First, you need concise, captivating captions and images that make your user stop mid-scroll.
- Second, the content you link to must be high-value, creative, and unique – the type of content that ranks higher on Google, that people love reading and feel compelled to share with others.
Keeping your content fresh is key to success. You must ensure your customers stay interested and curious about your brand. If you post the same sort of content all the time, people will quickly get bored, interact with you less, or worse, unfollow your page. Take a look at our handy tips on writing for your website to keep your customers interested. Remember that content can take many different forms including, blog posts, infographics, videos, and podcasts. Don’t be afraid to try a mix of these to keep your content exciting.
Sharing on social media is key; it means more people are seeing your content, leaving the social media platform they were on and landing on your website, where they have the opportunity to engage with your business.
If a user decides to link to your content from their own site, you’ll gain a backlink as well as exposure. Backlinks are great for SEO as they tell Google that your content is high-quality and worth a top spot on the search engine results pages!
Do Ranking Factors for SEO Include Engaging with Followers?
Make it your goal to encourage a feeling of community and belonging on your social media pages. By replying to your followers and engaging with them, they are more likely to feel valued and develop a personal connection with your brand. Positively engaged followers are likely to share your content and give positive reviews about you. Your interactions can also encourage other users to get involved, join the community and share your content too.
Interactive posts also encourage engagement. Try asking questions, setting up polls, running competitions and giveaways, or sharing live videos. By motivating people to share your posts and tag their friends, you are gaining more exposure among like-minded people that are more likely to find your content informative and engaging. After a positive experience on your social media pages, these users are more likely to visit your website or search for you on Google.
Creating Brand Awareness for SEO and Social Media Purposes
Interactive posts lead to brand awareness. If someone has heard of your brand, they are more likely to look to your website for the products they desire. It also means that users are more likely to type your brand name into Google when looking for particular products or services. This process tells Google what kinds of keywords your brand name is associated with, and can help your brand to rank higher on the non-branded keywords that were searched for alongside the name of your company. For example, in the search term “McDonald’s fries”, “fries” is a non-branded keyword.
Hashtags are very popular across social media platforms and offer another great way to create brand awareness. Many companies run campaigns using unique branded hashtags that customers can then use on their own posts. A couple of great examples of these campaigns are Coca-Cola’s #ShareACoke and Calvin Klein’s #MyCalvins. These hashtags encourage people to share how they use their products and generate excitement. When you capture your customer’s imagination, the buzz and exposure that follows will help your brand get noticed.
Talk to Americaneagle.com's SEO and Social Media Specialists
SEO and social media can work hand in hand for your success. By following the tips above, you can help your website to gain more traffic and interactions, and improve your SEO rankings.
Our digital marketing team knows how to improve your SEO rankings with social media. Our team includes SEO and social media specialists, as well as seasoned content writers who create unique, clickable content to keep your audience engaged. Contact us today to get started!