What We Know About the May 2020 Google Core Update

As we mentioned in a previous blog, Google confirmed a broad core algorithm update on May 4, 2020.

Have you noticed a fluctuation in your organic website traffic or keyword rankings?  Before chalking it up to the COVID-19 pandemic and its impact on business and online activity, know there was a confirmed core algorithm update that began rolling out last week.  

Google made an official announcement on its @Google SearchLiason Twitter account confirming the update and naming it the May 2020 Core Update.

The May 2020 Core Update was Big!

While it is still early and we know the updates sometimes take several weeks to roll out, initial data analysis is reporting the update was big and widely felt across multiple industries.  Data companies are reporting the May 2020 Core Update was larger than the January 2020 update, which was also reported to be a large core algorithm update.

According to SEMrush data, the industries that were most impacted included: travel, real estate, health, pets & animals, and people & society.

For more analysis on the impact of the May 2020 algorithm update, check out these resources:

Impacted by the May 2020 Algorithm Update?

Did you notice a large drop in organic traffic or rankings in early May?  Our team would love to hear about it! 

Not sure if you were impacted?  We recommend reviewing your Google Analytics and Google Search Console data around this time and monitoring the performance.

If you suspect your business was negatively impacted by the May 2020 Google Algorithm update, we recommend taking Google’s advice and starting here with: ‘What webmasters should know about Google’s core updates’ to follow best practices for quality content and website practices.

About Author

Courtney McKeown
Courtney McKeown is a Digital Marketing Director at Americaneagle.com. With 12+ years of experience in the Internet industry and an emphasis on SEO, Courtney understands the evolving nature of digital marketing and the importance of staying current on the latest practices. At Americaneagle.com, Courtney supports initiatives ranging from SEO, Paid Search, UX, Analytics, Social Media, Email Marketing, and Automation. Courtney recently moved back to Chicago from Los Angeles and will regret the decision every Winter for the rest of her life. She enjoys travel, cooking, dining out, watching sports, and spending time with her family, including her Standard Poodle named Otto.

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