Xcluder® Rodent and Pest Defense

Americaneagle.com was the agency of choice to partner in the design, development, and implementation of advanced ecommerce capabilities and performance for Xcluder. An expedited timeline was put in place to ensure the launch of the new solutions would precede the licensing renewal for legacy systems.

BigCommerce was selected as the ideal platform to provide the features, integrations, and scalability to accelerate digital commerce for Xcluder. The development team’s experience with large-scale data transfers made the compilation of assets within the new platform both efficient and impactfully reorganized.

Every step of the development process within BigCommerce prioritized the user experience within buyXcluder.com. From enhanced product images, descriptions, and media features, to the seamless integrations, marketing automation, and email campaigns, relationships with each user are consistently nurtured.

Successfully expanding user experiences for new markets required considerations and solutions for language translation on the new website. Weglot, a BigCommerce plugin for sophisticated on-the-fly translation, now enables users to easily switch their language preference. As Xcluder was currently targeting opportunities in Canada, the French translation broadened reach and engagement with more prospective customers. The new site can now easily accommodate additional international ecommerce expansion opportunities coming down the pipeline as well.

Within the BigCommerce catalog setup, its intuitive editing environment and expanded capabilities have added great value for the management team at Xcluder. Americaneagle.com provided BigCommerce training that quickly instilled confidence in adding products, product details, updating inventories, pricing, and much more. Website management independence was quickly achieved. From the first day of launch, the Xcluder team successfully managed the day-to-day tasks of website and product catalog maintenance.

Year-over-year data following the launch of the new, BigCommerce-driven website showed an 11% increase in orders and a 16% increase in average order value (AOV) leading to an even more impressive 30% increase in online revenue for Xcluder.