Wayne Bank
Wayne Bank Elevates Digital Presence with Xperience by Kentico
Wayne Bank, a community-focused financial institution, undertook a major digital transformation to align with a significant brand refresh. The bank needed a new website that not only reflected its updated identity but also provided a better user experience and more robust backend features.
Challenges
Before the project, Wayne Bank’s existing site faced significant challenges. The user experience (UX) was poor, with navigation that customers found hard to use. From an administrative perspective, the platform lacked the advanced marketing, communications, and sales features needed to support growth. The website also had accessibility and data-attribution issues that needed to be fixed. With a complete rebranding effort upcoming, the bank faced a tight deadline to launch a new site that could solve these issues while effectively showcasing its new brand identity. The main goal was to create an easy-to-use platform that could go live alongside the launch of the new branding.
Solutions
To address these challenges, Wayne Bank partnered with Americaneagle.com to build a new website. This web project marked the first rollout of a new, standardized brand template for Wayne Bank, which included a range of custom features as part of the core setup. A third-party company provided the design to match the bank’s new branding. The website development solution focused on delivering an intuitive frontend experience and a robust backend for the Wayne Bank team.
The Xperience by Kentico platform offered the flexibility and user-friendliness needed, enabling smooth content management and site updates. A smartly planned and efficient approach ensured the project stayed on schedule for a coordinated launch with the bank’s rebranding. The development team successfully launched a modern, accessible, easy-to-manage website for Wayne Bank with the Xperience by Kentico platform at its core.
The new website has provided Wayne Bank improved navigation, significantly enhanced marketing capabilities, and ensured a timely rollout that aligned perfectly with the bank’s rebranding efforts, setting a new standard for its digital customer engagement.
The most important result was the ontime launch, coinciding with the unveiling of Wayne Bank’s new brand identity, presenting a unified, modern, and quality image to the public. The new site provided a significantly better user experience, with clearer navigation and improved accessibility. Internally, the bank’s marketing and communications teams gained access to a powerful, easy-to-use platform, enabling them to manage content and implement digital strategies more effectively. The project addressed immediate technical and user-facing issues and provided Wayne Bank with a scalable digital foundation to support future growth and community engagement objectives.
