Clearview Federal Credit Union
A Smarter Digital Foundation for Modern Credit Union Growth
Challenges
Clearview’s legacy website was approaching end-of-life and no longer aligned with its long-term growth strategy or evolving member expectations. The experience made it difficult for users to quickly find relevant information, limiting the site’s value for both prospects and current members.
At the same time, the organization had ambitious goals to expand membership, strengthen its brand perception, and enhance the overall online banking experience through more personalized interactions. Clearview needed a scalable digital foundation to support future initiatives, including new integrations across its digital ecosystem and improved analytics. Achieving these objectives required a partner that could guide both the technical migration and the broader digital strategy.
Solutions
Clearview chose Americaneagle.com to deliver a comprehensive website redesign that would better support the organization’s growth and member experience goals. The new site was restructured around clearly defined sections including Personal, Business, and Financial Wellness, creating a more intuitive navigation model that helps users quickly find information and take action.
The team rebuilt the site on the Xperience by Kentico (XbK) platform, enabling more dynamic digital experiences and giving the Clearview team greater flexibility in how content is structured and managed.
Design and user experience improvements focused on creating a modern, mobile-friendly interface with clearer calls-to-action and streamlined user journeys. These enhancements support the organization’s goal of converting more site visitors into members while reinforcing its credibility as a trusted financial institution.
In addition to improving usability and content structure, the platform also establishes a scalable foundation for ongoing improvements, including integrations with analytics, accessibility, and security tools already in Clearview’s digital ecosystem.
Together, these improvements deliver a stronger, more flexible digital presence that supports Clearview’s continued growth and positions the organization to better engage, convert, and serve its expanding member base.
