United Airlines

  • 82
    %

    of travelers found the rebranded and personalized experiences to ease their travel experience

  • 66
    %

    of travelers found the language translated signage to be helpful

Digital Capabilities Soar to New Heights at United Airlines

United Airlines has the most comprehensive air travel network in North America and is one of the top five airlines in the world. As a global transportation leader, they are in continual pursuit of the finest passenger experiences and conveniences.

Challenges

United Airlines recently identified digital signage as a prime opportunity to utilize next-generation Sitecore platform solutions to accelerate personalized services for travelers. With this prioritized initiative, United Airlines aimed to provide the most relevant and timely travel experiences for their passengers and employees all over the world.

"Americaneagle.com's expertise in Sitecore’s composable technology has helped United Airlines improve the quality, content, and efficiency of information delivered to millions of customers with better gate, self-service, and boarding experience.”
Charles Hong, Product Owner - Digital Signage at United Airlines

Project

Platform

Industry

Expertise

graphic of United Airlines website device screens, highlighting business success with web design and development company

Solutions

United Airlines partnered with the award-winning Sitecore team at Americaneagle.com to help reimagine their digital displays at airports around the world. The team skillfully combined the recently updated branding strategies and visual communication elements for United Airlines with newly developed, optimized, relevant, and customized digital display content. The new digital signage solutions are now driven by Sitecore Engagement Cloud, specifically, Sitecore Personalize and Sitecore CDP.

Sitecore’s revamped Engagement Cloud now powers personalized digital signage that helps over 36 million annual travelers navigate busy airports at United Airlines’ gates and terminals worldwide. Flight-specific content related to passengers, destinations, languages, connections, and more is quarterbacked to 1,800+ gate screens by Sitecore Experience Management and tailored by Sitecore Personalize and Sitecore CDP. Elegantly redesigned and rebranded displays intelligently tailor a wide range of customer-focused content that the United Airlines team can now manage and update within Sitecore without any developer involvement.

United Airlines has seen an overwhelmingly positive response to their personalized gate signage. With the Americaneagle.com development team maximizing Sitecore at the core of the new customer-centered, flexible, and scalable solutions, United Airlines is delivering unparalleled customer experiences.

Results

  • 82
    %
    of travelers found the rebranded and personalized experiences to ease their travel experience
  • 66
    %
    of travelers found the language translated signage to be helpful
"Americaneagle.com's expertise in Sitecore’s composable technology has helped United Airlines improve the quality, content, and efficiency of information delivered to millions of customers with better gate, self-service, and boarding experience.”
Charles Hong, Product Owner - Digital Signage at United Airlines

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