Guidewire Software - HazardHub
B2B Insurance Technology Delivers Intelligent Risk Assessment
Challenges
The HazardHub risk assessment tool evaluates risks like natural disasters to help calculate the correct insurance coverage for designated properties. The tool improves underwriting confidence and profitability with the most comprehensive sources of hazard risk analytics data in the industry.
Guidewire Software faced a complex technical challenge to seamlessly connect HazardHub and guidewire.com, two separate headless applications, within a single Sitecore platform implementation.
Solutions
Leadership at Sitecore recommended Americaneagle.com as the ideal agency partner for Guidewire Software’s successful integration of HazardHub. Guidewire chose to team with the Sitecore practice at Americaneagle.com to complete this integration and implement development strategies to support continued growth.
Americaneagle.com’s development team established a detailed technical plan led by solution goals, an ambitious timeline, and a consistently scheduled cadence for multi-vendor collaboration. With another firm already on retainer for design and digital marketing, detailed documentation and communication throughout the project was essential to align all stakeholders. The team’s professional approach minimized conflicts, reduced rework, and ensured that content development and technical implementation proceeded in parallel.
Americaneagle.com led the Sitecore integration as well as technical SEO strategy and content architecture. In every consideration, Guidewire’s brand visibility objectives and consistency standards remained at the forefront of all decisions. By managing sophisticated architecture, HazardHub is now effectively indexed by search engines as part of Guidewire.com, and contributing SEO value.
The comprehensive technical SEO strategy was implemented to increase Guidewire’s brand visibility and demonstrate product capabilities to potential B2C customers. All assets were structured for optimal search engine indexing, with careful attention to metadata, schema markup, and content hierarchy. Featured articles were also developed relating to environmental risk factors, touting HazardHub capabilities, and informing users while boosting SEO value.
An interactive quiz and property risk assessment tool, where users can enter their address and be provided with a personalized list of property risk factors, was designed to promote user engagement. The quiz and assessment tool would also serve as lead magnets to promote the new solutions’ organic search discovery. More potential customers searching for property risk management would be able to find Guidewire’s interactive tools within popular search engines.
The Hazard Hub integration successfully launched with all planned features fully operational. The unified implementation
now provides Guidewire with a powerful platform to showcase all of their insurance technology capabilities. The headless architecture model, which maximized Vercel’s content distribution network and SitecoreAI, continues to drive the website, positioning it well for future growth, enhancements, and integrations.
