Rivermark Community Credit Union
Rivermark Community Credit Union Website Redesign Success
Rivermark Community Credit Union (RCCU), headquartered in Beaverton, Oregon, is a steadfast financial institution serving communities across Oregon. Established to provide members with accessible and affordable banking services, RCCU has consistently prioritized exceptional customer service and innovative solutions.
Challenges
Before partnering with Americaneagle.com, Rivermark Community Credit Union faced significant challenges with its website. The platform on their previous website presented persistent limitations and hurdles for the credit union’s marketing team. Basic tasks, such as editing and creating content, were cumbersome, hindering their ability to update key information such as promotions, rates, and service details in a timely manner. This inefficiency delayed communications with their members and impeded broader marketing initiatives.
The website’s outdated design also lacked the modern, user-friendly interface essential for today’s online financial services providers. RCCU wanted a more intuitive platform that would help them consistently represent their financial services and values while improving navigation and accessibility for users.
A key requirement for the redesign was ensuring that the transition to a new platform, HubSpot, would be seamless while maintaining existing functionalities.
Solutions
To resolve these challenges, Americaneagle.com led a comprehensive redesign of Rivermark Community Credit Union’s website, transitioning it to HubSpot. The outdated website was transformed into a sleek, visually appealing, and user-friendly platform, promoting seamless navigation for members. The new design prioritized accessibility, helping users quickly find essential information, like account rates, branch locations, and financial resources.
Transitioning the website to HubSpot addressed the content management hurdles RCCU’s marketing team faced. HubSpot’s intuitive platform management environment empowered the team to edit and create content effortlessly, ensuring faster updates and greater control. This transition improved efficiency and helped RCCU maintain an agile and responsive online presence.
To deliver additional value, Americaneagle.com introduced features within the HubSpot platform to enhance functionality. Among these features are:
- Rates Powered by HubDB: A dynamic feature allowing RCCU to manage and display real-time deposit and checking rates. HubDB is a tool that allows RCCU’s team to create tables to store data in rows, columns, and cells, much like a spreadsheet. This integration allows for more efficient and accurate updates, reducing the workload on credit union staff.
- Branch and ATM Locator: An interactive, user-friendly tool that helps to easily find nearby branches or ATMs.
RCCU employees were provided training to ensure they are proficient in using the new systems and tools implemented. The project was delivered on time, exceeding client expectations and paving the way for ongoing success. The project’s success is reflected in the seamless transition to HubSpot, the modernized design, and the robust new features. RCCU's marketing team now enjoys a streamlined content management process, while members benefit from a more engaging, accessible, and intuitive digital experience.
