Champion Roofing
For Champion Roofing, Digital Marketing Goes Through the Roof
Champion Roofing, a trusted leader in Chicago’s commercial and residential roofing industry for over 30 years, faced a significant challenge: their website wasn’t generating enough leads, particularly for their commercial roofing services. With an A+ Better Business Bureau rating and certifications from top manufacturers like Johns Manville, GAF, and Duro-Last, Champion Roofing had the expertise and reputation but lacked a cohesive digital marketing strategy to attract and convert leads effectively.
As the company prepared for its peak season, they turned to Americaneagle.com for a comprehensive digital marketing overhaul. The goal was clear: generate more leads, improve lead quality, and increase commercial roofing inquiries.
Challenges
When they first contacted Americaneagle.com, Champion Roofing had deployed minimal SEO efforts and weren't focusing on commercial roofing keywords. The roofing company wasn't using paid search campaigns to target high-intent customers. Overall, there was no unified digital marketing strategy, and social media engagement was limited.
Solutions
Americaneagle.com developed a comprehensive digital marketing strategy tailored to Champion Roofing’s needs. Our team improved SEO by targeting commercial roofing keywords and creating location-specific service area pages to attract local residential customers. Strategic paid search campaigns were launched to generate high-intent leads, especially for commercial roofing services. A strong email campaign strategy was introduced, focusing on severe weather events—key moments when roofing services are in high demand. Persistent cadence for email outreach continued to nurture leads and keep Champion Roofing top of mind. Americaneagle.com also enhanced Champion Roofing’s social media presence, boosting engagement and brand awareness.
The results were transformative. Champion Roofing saw a significant increase in both the quantity and quality of leads. The new strategy has delivered more consistent lead generation, helping the company stay ahead in this competitive industry. Partnering with Americaneagle.com allowed Champion Roofing to effectively leverage digital marketing to strengthen its position as a trusted roofing expert in the Chicagoland area, promoting long-term growth and success.
Results
-
122%Increase in Contact Form Fills YoY
-
975%Increase in Clicks to Service Area Pages
