Prominence Home

Prominence Home, a leading ceiling fan manufacturer and distributor, sought to improve its direct-to-consumer (D2C) efforts after primarily focusing on marketplace sales. With a growing product range that now includes lighting, mirrors, and electric fireplaces, they recognized the need for a modern ecommerce website to drive D2C revenue while adhering to budget constraints. Previous attempts at D2C were unsuccessful, but they trusted Americaneagle.com to deliver a strategic approach to meet their goals. Americaneagle.com implemented a Shopify theme refresh using the ‘Pinnacle’ template, enabling Prominence Home to leverage advanced features like combined listings, enhanced search and filtering capabilities, and updated collection and product pages. The project also in...