Midland Chutes
Strategic Site Overhaul Funnels In More Leads and Revenue Online
Midland Chutes is a leading manufacturer of trash and linen chute systems for multi-story buildings nationwide. Known for their high-quality, customizable solutions, Midland Chutes serves a variety of industries, including residential, commercial, and hospitality sectors. With a portfolio featuring iconic projects like Caesars Palace in Las Vegas and Trump Tower in Chicago, the company has established itself as a trusted partner for efficient waste management systems.
Challenges
Midland Chutes approached us with two major obstacles hindering their growth: a website that didn't generate leads and poor search engine visibility. Their outdated site acted more as a barrier than an entry point, lacking a clear lead capture system and featuring inconsistent contact forms that made it difficult for potential customers to reach out. As a result, inbound leads were almost nonexistent, and many opportunities for conversions were missed. Additionally, the site’s weak SEO structure—characterized by thin content, ineffective keyword targeting, and poor internal linking—caused it to rank low in search results, rendering it nearly invisible to their target audience. The combination of low user engagement and limited organic visibility kept their digital presence from reaching its full potential. Clearly, Midland Chutes needed a complete digital transformation to turn their website into a powerful lead-generation tool.
Solutions
To address Midland Chutes’ challenges, Americaneagle.com implemented a comprehensive website overhaul aimed at delivering results. The development team added a global contact form in the website footer, making it easy for users to reach out to Midland Chutes from any page. This straightforward yet impactful update immediately enabled capturing and tracking valuable inbound leads, transforming missed opportunities into measurable growth.
Content strategies significantly increased the site's visibility and user engagement by optimizing the homepage and key product category pages with SEO-friendly content, a streamlined structure, strategic internal linking, and updated meta titles and descriptions. Midland Chutes’ online presence went from nearly undiscoverable to a top performer in search rankings.
To boost their ecommerce capabilities for replacement parts, the project team implemented the powerful BigCommerce platform, along with thoughtful content and user experience (UX) improvements, such as a login for customer pricing. These updates improved the shopping experience and led to a significant rise in online store revenue. By combining lead generation tools, targeted SEO strategies, and a user-friendly ecommerce platform, Midland Chutes has achieved impressive business growth and a website that works as hard as they do.
The partnership between Midland Chutes and Americaneagle.com demonstrates the transformative impact of a well-executed digital strategy. By addressing key pain points and implementing tailored solutions—from lead generation tools to SEO optimization and a robust ecommerce platform—Midland Chutes turned their website into a powerful driver of business growth. The results speak for themselves: increased visibility, higher user engagement, and a significant boost in online revenue. This shows how a strategic approach to website design and development can unlock untapped potential and deliver measurable success.
Results
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710%Increase in Website Revenue
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744%Increase in Organic Search Session Acquisitions
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0 to 40Contact Form Submissions (first 90 days)
