Light Brothers

The Light Brothers, a family-owned business with over a century of expertise in light fixtures and home accessories, underwent a remarkable digital transformation with their website redesign on BigCommerce. Based in Lombard, IL, their mission was to modernize their online store and improve the customer experience. Their challenges included an outdated platform, cumbersome integrations, and limited scalability for future updates and enhancements. By implementing BigCommerce, they wanted to establish a foundation to support seamless integrations, enhance SEO performance, and optimize onsite search and conversion rates. With a diverse inventory managed through LightsAmerica, the site also needed to efficiently handle drop shipping, regular shipping, and buy-online-pickup...