Hungry Howie’s
Hungry Howie’s Transforms Digital Presence with Comprehensive SEO Strategy
Challenges
Solutions
Americaneagle.com began by conducting a security and usability review, followed by a local SEO audit to assess Hungry Howie’s digital strengths and opportunities. A pilot program was launched for 25 Michigan locations, focusing on improving local visibility through a highly targeted SEO strategy.
The pilot targeted "pizza delivery" as the primary keyword, with updates made to the homepage and location pages to optimize for search engines. The homepage was enriched with content that highlighted key offerings such as flavored crusts, daily specials, and ordering options like curbside and in-store pickup. Metadata, including meta titles, descriptions, H1 tags, and alt text, were updated to align with SEO best practices.
Google Business Profiles (GBPs) were optimized for local visibility by adjusting the primary category to “pizza delivery” and adding secondary categories like “pizza takeout” and “chicken wings restaurant.” Location pages were revamped with enhanced content focused on keywords like “pizza delivery” while gradually incorporating terms like “takeout,” “subs,” and “wings.” Schema markups, including local business and menu schemas, were implemented to improve search engine indexing.
Following the pilot's success, the strategy expanded to include all locations in Michigan and across the U.S. (excluding Florida). The strategy achieved such significant results that it was rolled out to include Florida locations, for a total of 500+ locations nationwide. It focused on:
- Local SEO: Optimizing store pages with fresh, localized content, updating internal structures, and improving keyword rankings for “pizza delivery” and other related searches.
- National SEO: Conducting a national audit and implementing a roadmap that included creating high-quality content, refreshing blog posts, and pursuing link-building opportunities.
- Analytics and Data Tracking: Developing centralized dashboards through Google Looker Studio for each location and franchisee, rolling up into a corporate-level view. UTM codes were added to track the customer journey from search to order.
- Content Enhancements: Enhancing location pages with unique store-level content, photos, and links to community involvement efforts such as local charities and sponsorships.
The comprehensive strategy ensured Hungry Howie’s could effectively compete against major pizza chains like Domino’s and Pizza Hut while improving localized rankings to attract customers from mom-and-pop competitors. By expanding the pilot program into a nationwide effort, Americaneagle.com delivered a scalable, data-driven approach that aligns with Hungry Howie’s growth and revenue goals.
Hungry Howie’s now ranks prominently on Google SERPs, often on the first page for critical and highly competitive keywords, such as “pizza delivery,” “pizza near me,” and “carryout pizza.” The partnership has evolved into a trusted collaboration, with Americaneagle.com serving as a strategic digital advisor and featured partner at Hungry Howie’s franchisee events.
Results
-
106%Increase in Click-to-Orders for Florida Locations (QoQ)
-
85%Increase in Organic Search Traffic for Florida Locations (QoQ)
-
42%Increase in Revenue from Organic Search (MoM)
-
8,000Additional Keywords Ranked in Google’s Top 10 Positions (YoY)
-
40,000Additional Keywords Ranked (YoY)
