First Financial Bank

First Financial Bank, one of the nation’s leading financial institutions with over $9 billion in assets, is well-known throughout Texas for its customer-centered approach. Guided by a set of 21 non-negotiables that shape their outstanding in-branch service, the bank has cultivated a reputation for trust and reliability. However, their outdated website did not reflect this high standard of customer care, resulting in a disconnect between the online and in-person experiences. To resolve this issue, First Financial Bank partnered with Americaneagle.com to develop a modern, user-friendly website that would represent their commitment to service excellence. Americaneagle.com started with a comprehensive strategy workshop, ensuring that every detail of the bank’s customer se...