First Financial Bank

First Financial Bank is one of the nation’s top banks with over $9 billion in assets. As a leading financial institution, First Financial Bank is known throughout the state of Texas as a customer-focused organization. The bank has a series of 21 non-negotiables that employees embody on a daily basis for the highest level of customer service and support. Unfortunately, thanks to an outdated website, First Financial Bank’s online experience didn’t match the in-branch experience, where customers experienced that culture first-hand. To create a website that would serve all of the bank’s needs, the team at Americaneagle.com started with a foundational strategy workshop. No detail was overlooked, and the team spent ample time evaluating all of the bank’s customer service no...