BrightStar Care

Americaneagle.com delivered a comprehensive strategy that centers on user needs, ensuring a seamless journey for visitors and guiding them to local franchises. Built on the Kentico platform and hosted by Americaneagle.com, the solution includes the development of tools to manage both the national and local sites efficiently. A “Franchise Wizard” was rebuilt and expanded to easily generate new local sites with location-specific details, along with five templates that tailored site offerings based on individual franchise needs.

A page publisher allows for global or individual updates across local sites, while specific guardrails ensure franchisees can only modify certain elements to maintain brand consistency. User experience was optimized with “I am looking for...” and ZIP code searches to help visitors easily find relevant services or career opportunities.

To further streamline operations and accommodate the complexities of managing more than 300 franchises, Americaneagle.com built custom tools to navigate regulatory differences across states. For example, certain locations, like those in Connecticut, must adhere to specific language restrictions such as avoiding the term “skilled nursing” due to local regulations. The backend of the site is designed to accommodate these variations seamlessly, ensuring that all content remains compliant without sacrificing SEO performance.

By integrating B2B services and newly launched offerings, like Care Homes, into a single cohesive platform, the new website also provides flexibility for future growth. The scalable infrastructure enables BrightStar Care to introduce new services and local sites as needed, while maintaining a consistent user experience across all franchises. The combination of user-friendly design and advanced backend tools positions the company to efficiently manage its growing national presence while offering a personalized experience for local visitors.

The redesigned website successfully directs users to local franchises, enhancing both customer engagement and recruitment efforts. BrightStar Care has experienced maintained or improved SEO performance, particularly for previously underperforming locations. Positive feedback from franchisees has indicated easier local page updates and fewer misdirected calls. With a streamlined system in place, BrightStar Care is now better positioned to deliver seamless service and manage its franchise network more efficiently.