ABC Plumbing, Sewer, Heating, Cooling, and Electric

  • 75
    %

    Increase in Top 3 Keyword Rankings (YoY)

  • 163
    %

    Increase in Page 1 Keyword Rankings in Tampa (YoY)

ABC Plumbing website on device screens, highlighting success with digital agency services and website design company

ABC Plumbing’s Digital Transformation Empowers Regional Growth & Success

ABC Plumbing, Sewer, Heating, Cooling, and Electric (ABC) is a family-owned and operated home service provider, offering plumbing, HVAC, and electrical services throughout Chicagoland and Tampa Bay. With 24/7/365 service, ABC serves thousands of customers across both regions, ensuring reliable and timely service for a variety of home maintenance needs.

Challenges

ABC Plumbing sought an experienced partner to elevate its digital presence and drive increased traffic and conversion rates. The company's existing website was outdated and lacked the modern features necessary to support its growing customer base and service offerings. ABC required a robust content management system (CMS) to streamline updates, enhance SEO performance, and improve user experience. Additionally, the new platform needed to accommodate regional differences and provide seamless navigation and service booking capabilities.
ABC Plumbing website on device screens, highlighting web design and development success for professional services

Solutions

Americaneagle.com was selected to spearhead the comprehensive redesign of ABC Plumbing's digital presence. The website development and digital marketing company chose Xperience by Kentico, a hybrid-headless digital experience platform, as the foundation for the new website. This marked Americaneagle.com’s first live implementation on the new Kentico product and one of the first 20 completed globally.

The project involved multiple phases, including a full technical audit, sitemap reorganization, design concepts, and rigorous testing. A meticulously reorganized sitemap was developed to enhance connections between service area sites and individual services offered by ABC, integrating related content to ensure streamlined navigation for users. An innovative location-specific cookie was implemented to redirect returning users to their appropriate regional website based on previous zip code entries, significantly enhancing the user experience through personalized site navigation. The new website also featured integration with Schedule Engine, allowing users to book services effortlessly online with just a few clicks. Additionally, the development process adhered to ADA best practices, ensuring accessibility through compliance testing.

Collaboration with Americaneagle.com’s digital marketing team was crucial in maintaining and enhancing ABC’s SEO efficacy. Efforts included ensuring all SEO elements from the old site were seamlessly transferred and improved upon in the new sites’ structure and content. Robust local SEO optimization addressed indexation and technical SEO issues specific to the Illinois and Florida sites, embedding Google Business Listings (GBLs) into key service pages, and conducting thorough competitor analysis. On-page optimization of service pages new GBL updates and postings were implemented, including a year-long electrical offer and the expansion of the Downers Grove, Ill., Google Business Listing.

The launch of the new ABC Plumbing website marked a significant milestone, reflecting ABC’s commitment to service excellence and digital innovation. The reorganized sitemap, personalized navigation, and seamless online booking have significantly enhanced user experience. Robust local SEO efforts have led to a noticeable uplift in the average ranking position of “plumber + city name” pages. The powerful capabilities of Xperience by Kentico provide ABC with a scalable, future-proof platform that supports dynamic content management.

The collaboration between ABC Plumbing and Americaneagle.com has delivered a top-tier digital solution that supports ABC’s continued growth and industry leadership. The updated web presence, combined with a comprehensive digital marketing strategy, ensures ABC remains at the cutting edge of the home services industry, effectively serving the Chicagoland and Tampa Bay areas.

Results

  • 45
    %
    Increase in Overall Keyword Rankings (1 Month Post Launch)
  • 57
    %
    Increase in Engaged Organic Sessions in Chicago (YoY)
  • 75
    %
    Increase in Top 3 Keyword Rankings (YoY)
  • 163
    %
    Increase in Page 1 Keyword Rankings in Tampa (YoY)

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