Reinders, one of the Midwest’s largest full service distributors to the commercial green industry, provides a one stop shop for lawn care contractors. Encompassing everything from golf irrigation to winter products, Reinders has the products to get the job done. With lawn maintenance services on the rise it was essential Reinders updated their current Ecommerce website to better serve their customers. Implementing a platform that suits the potential buyer’s needs was critical in the development of the webpage. Americaneagle.com integrated the ROC Commerce platform with the Sitefinity content management system to better serve their customers viewing experience with the intention of achieving a higher conversion rate. Americaneagle.com was instrumental in the incorporation of Hawk Search a highly customizable search application that allows users to filter search criteria allowing the user to find the product they need without having to page through endless product pages. In addition to Hawk Search, Americaneagle.com unified all of the above with PayPal Express Checkout granting client’s quicker checkout times, in turn furthering their UX (User Experience) and UI (User Interface) allowing Reinders to deepen their relationship with clients.