Xperience by Kentico is an all-in-one digital platform that empowers marketing teams to be self-sufficient. Its easy-to-use content management system (CMS) supports teams in creating, editing, and managing their content, digital experience, and commerce, all within one platform. Kentico Xperience offers a wide range of capabilities that enable businesses to adapt to changes as they expand and scale, making it the ideal platform to elevate their digital presence.
This article will provide a business tutorial discussing Xperience by Kentico, its capabilities, and how to use them to grow your business digitally. If you want to improve your company's digital presence and take it to the next level, consider exploring the comprehensive marketing solutions offered by Xperience.
Contact Americaneagle.com, a Kentico development company. Our team works closely with clients to implement solutions and digital strategies to support unique business goals. Contact one of our specialists at Americaneagle.com to discuss how our team of Kentico development experts can start building your next-generation digital solution.
What is Xperience by Kentico?
Kentico released Xperience 13 in October 2020, which uses .NET Core. However, its current administration still uses web forms, the launching point for Kentico Xperience. It’s a product with an ever-evolving roadmap, taking its already powerful CMS and enhancing digital commerce and marketing capabilities.
What is Kentico's vision for Xperience? The significant updates include advancements in digital marketing. Kentico Xperience has been built using .NET Core and runs as a private cloud-hosted application and SaaS with frequent release cycles, making it stand out from other solutions in the market. Xperience by Kentico is a digital experience platform (DXP) that combines content management with other tools to help companies manage their entire customer experience from one platform.
This hybrid headless DXP is a leading solution that makes multichannel marketing easier. It has ready-to-use capabilities and APIs that make integrations seamless. Xperience's key capabilities include an application dashboard, content management, page builder, form builder, digital marketing, and integration capabilities.
A Business Tutorial Exploring the Key Capabilities of Kentico Xperience
This blog post offers a beginner's business tutorial on Xperience, which will help you better understand Kentico's features and capabilities. This Kentico tutorial will teach you how the platform's robust digital marketing and content management tools can benefit your business.
We will explore some of its most powerful CMS and digital marketing capabilities, including the page builder, form builder, digital marketing features, system customization, and integration.
Content Management Capabilities
As a hybrid headless digital experience platform (DXP), the Xperience platform empowers users to manage content across various websites, emails, digital channels, and devices from a single platform. It features a ready-to-use CMS, an innovative, hybrid, headless way to manage content. As a result, your website and digital experiences have an engaging omnichannel marketing strategy that tailors the experience to customer preferences. Xperience provides many capabilities, such as a streamlined content hub, an intuitive page and form builder, and more.
Content Hub Capabilities
The Xperience by Kentico content hub is an organized library designed to store all your digital content and components in one place. It stores individual components as structured data, separate from their design.
This powerful tool enables efficient content management, digital asset management, distribution, and maintenance, which makes it an essential tool for implementing a successful multichannel content strategy.
Page Builder Capabilities
The Xperience page builder offers a user-friendly interface that simplifies designing attractive, engaging web pages. Its graphical interface is perfect for creating and editing pages, using widgets and modular components, pre-built by the developers, and other features that help to set the page layout and content.
Form Builder Capabilities
The Xperience form builder is an intuitive graphical editor that enables marketers and content creators to compose online forms. It can be found on the Form Builder tab of the Forms application while editing a form.
Digital Marketing Capabilities
Xperience's digital marketing capabilities enable businesses to create personalized digital experiences for their customers by streamlining content personalization, email marketing, activity tracking, and more into one platform.
As a hybrid headless marketer experience, it offers ‘out of the box’ tools that enable marketers to connect with their customers through personalized content and messaging across multiple channels. With the help of AI-embedded technologies, businesses can improve and grow their digital experiences.
System Customization, Integrations, and APIs
While Xperience by Kentico is designed to provide all the content management and digital marketing tools you need, its DXP enables powerful integration capabilities. So, if your business wants to integrate different software into the site, it's never a problem. Utilize the plug-and-play integrations to enter the market quickly.
Overview of Kentico Xperience’s Application Dashboard
As soon as you sign into the Xperience platform, you’ll be directed to your admin interface and application dashboard. The administration interface dashboard comprises tiles representing various applications used for daily tasks.
Navigate quickly and easily anywhere in the Xperience platform from this dashboard, including going to specific applications on the navigation's left side. These applications include content management, digital marketing, development, and configuration.
You'll be taken to dedicated areas within each application according to their function. For instance, the content management application contains the content hub, content types, former URLs, media libraries, pages, preset page templates, and more. The digital marketing application will take you to contact groups, cross-site tracking, email templates, emails, and forms. The development application functionalities include event logs, systems, and modules. The configuration application directs you to data protection, license keys, sites, users, email queues, and more.
Partner with a Kentico Web Agency Today
Explore the many marketing solutions Xperience offers that can empower your business and enhance its digital presence. As a Kentico development agency, Americaneagle.com develops visually appealing and functional websites leveraging the full suite of Kentico products. We collaborate with companies to deliver customized solutions and digital strategies aligning with their business goals.
Contact one of our specialists at Americaneagle.com to see how our team can support you in creating your next-generation of Kentico development and hosting solutions. Call us today to chat with a Kentico website development expert at (877) 932-6691.
If you’re interested in learning more about the platform, one of our experts would be happy to provide you with an Xperience by Kentico platform and website demo.
