Why Video Marketing Works

Most people would rather watch a quick video opposed to reading a long boring document. Video marketing has become more and more popular over the past few years because of this.

Video Marketing Benefits

Personal Touch

People want businesses to put in the extra effort to be different and make them feel valued. Video marketing provides a more personal touch than pages of paragraphs. The viewer is now able to put a face to the company and has more brand association. Seeing someone’s face from the company will help increase brand recognition and recall. Most people are more likely to remember a company from a short video clip that is personal than just text. Providing a video offers your customer as close to a face-to-face experience possible when that option is not available.


Viewers are more likely to stay and watch a video because it is engaging. This is now simply extending the amount of time the user is on your site being exposed to your content. Adélie Studios states, “Social video generates 1,200% more shares than text and images combined.” If your video is getting shared, you are now reaching a much larger audience. Your company is being exposed through your target market to potential customers that you may not have originally been targeting. You are extending your reach because of the video content being shared with others.

Eliminate Misunderstandings

One of the best parts of video marketing is there is no misunderstanding of how something should be perceived. You are the one providing the information. Often with text documents, it is hard to make sure the reader 100% understands what you are attempting to convey. It is similar to emailing someone, they cannot hear the tone of your voice and may misunderstand parts because of that. Video marketing allowed you to be in control of how information is transmitted.

Types of Video Marketing

A lot of people have the misconception that video marketing is only commercials on TV. This is not the case at all. Video marketing has a wide variety of types that can be produced.

Event Videos

Taking a short clip at an event can give a user a sneak peek into the event that they may not have known about or could not attend. Providing short snippets from the event along with interviews from those attending can help bring awareness to your brand and the event itself.


A webinar is also a great way to engage your audience. A webinar is an online presentation on a specific topic that allows users to ask questions and personally interact with the professional presenting. It is a great way to answer questions and build a more personal experience for your customers.


A video testimonial from a client that you have successfully helped is an amazing way to bring in video marketing. Customers who may have a similar issue love to hear from an unbiased opinion how great your business is. A video testimonial will get you and the past customers further exposure as well.


Branded videos are a very common form of video marketing. The key to a branded video is to keep it interesting, you want it to be shareable and intriguing. Branded videos are great times to pull in your owner or CEO to allow customers to put a face to the company. Take this opportunity to show your team at work in the office or your product being produced. Customers do not want to watch a 3 minute sit down interview of employees talking. Keep it interesting and give the viewers a reason to keep watching.

Video marketing is growing rapidly. It is a great way to switch up your marketing tactics and try something new. If you want to increase your exposure and reach, video marketing is a great option for your company.

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