The Sitecore Water Cooler Podcast: Email Marketing Made Simple with Sitecore Send

Email marketing allows you to directly connect with your target audience and website visitors. Creating campaigns, triggering automations, and personalizing content to expand your audience can be key factors for success.

In this episode, our host, Jon Price, is joined at the water cooler by Paul Brennan, Senior Director for Sitecore Send, Sitecore’s cloud-based email marketing software. They discuss the automation capabilities of Sitecore Send, the implementation of creating transparent campaigns, and much more.

Sitecore Send is an intelligent email marketing tool made simple for marketers. Understanding, engaging, and growing your audience with personalized email campaigns are at the core of its capabilities. Creating meaningful email campaigns can bring your brand closer to your customers.

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Paul Brennan Discusses customer data


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About: For years, ‘water cooler talk’ has been a natural way for people in the workplace to come together and connect on common interest topics in what would otherwise be a formal environment; it boosts morale, improves culture and gets the creative juices flowing! Some of the best workplace ideas and conversations happen through face-to-face conversations around the ‘water cooler,’ so just as the name implies, The Sitecore Water cooler Podcast is a casual conversation between colleagues and peers centered around all things Sitecore. This podcast is an outlet for various Sitecore experts within the Sitecore community to have a meaningful discussion around the latest with Sitecore products, every day topics, challenges and successes associated with this top-of-line digital experience platform.  Each podcast episode will range in topic, but will be geared towards quick-hitting initiatives that affect how business is done today. Whether you’re a new Sitecore user, a Sitecore MVP, or just someone who wants to learn more about Sitecore technology and capabilities, then meet us at the watercooler!

About Author

Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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