Modern Marketing Messages Podcast: Why Content Optimization is Key

As content continues its reign as one of the most valuable marketing tools, it’s important to ensure it has the best possible chance of achieving its intended goal and reaching the largest possible target audience. This process is often referred to as content optimization – and it’s vital to a business’s overall content strategy.

In this episode, our host, Taylor Karg is joined by Stephanie Strok, Senior Content Writer at, and Al Edwards, Content Quality Control Manager at They discuss what content optimization is, why it’s important for your business, the various ways in which you can content your content, and much more

Here at, our team of copywriters provide effective services to reach your business's goals. Whether it's content marketing strategies, content creation, or reporting and analytics to monitor and track your strategy, is your go-to content marketing agency partner.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

Connect with:

This podcast is brought to you by Studios.

Stephanie Strok discusses how tone and brand voice can impact the success of your brand-min

About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

Follow now.

About Author

Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

Featured Posts