Modern Marketing Messages Podcast: How to Optimize Your Business with Local SEO

If you’re a small business owner, you may have thought about investing time and money in optimizing your Google presence online. Local SEO allows you to connect with the community in your neighborhood, town, or city to gain more traffic, both online and offline, for your business.

In this episode, our host, Taylor Karg, is joined by two SEO experts, Dan Drucker, Senior Digital Marketer, and Kevin Williams, SEO Team Lead. They discuss the advantages of optimizing your business’s online presence through search tips and strategies that they perform on a daily basis, and the best practices to implement when creating an online ecosystem for your business.

When it comes to finding customers who need your products or services, search engine optimization (SEO) is key. Your business’s bottom line could be missing conversions as potential customers are not scrolling through pages of search results to find you. Your business needs to rise to the top of search results for the right keywords for your products and services. 

If you’d like some help honing your local SEO, or some extra eyes on your overall SEO strategy, reach out to for a SEO analysis.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.



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Dan Drucker discusses local SEO

About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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