Modern Marketing Messages Podcast: How Does a Focus on Accessible Design Benefit End Users?

Accessible UI design is when we think about the experience and the user interface in a complete and inclusive way, allowing all users to navigate with autonomy and comfort.

In this episode, our host, Taylor Karg is joined by’s Director of Front End Development and Accessibility Nick Goodrum. The two discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach.  

According to research conducted by Siteimprove's, 69% of people with disabilities leave a website immediately if it’s not accessible. Additionally, Siteimprove found that 80% of users would rather buy from a more expensive web shop than one with poor accessibility. These statistics really hone in on the importance of focusing on accessible design throughout the entire development process.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.




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Nick Goodrum Discusses the importance of accessible design

About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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