Modern Marketing Messages Podcast: Evaluating the Effectiveness of Events & Trade Shows

For businesses, trade shows and events are a great tactic to generate leads, build brand awareness, and drive revenue. With 81% of all trade show attendees having some sort of buying authority, the next event you attend or exhibit at can make all of the difference in your overall marketing strategy.

In this episode, our host, Taylor Karg, is joined by Trade Show Manager Alice Skiba. They discuss the effectiveness of trade shows and events, the frontend and backend processes of what goes into a trade show, and the factors to consider for your business's marketing strategy when participating in an event.

Trade shows and events can be challenging to plan if you don't know where to start. If your business is considering attending or exhibiting a trade show or event, check out our resources mentioned in this podcast and linked below to get started!

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.


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Alice Skiba discusses how to set up for an effective tradeshow


About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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