When it comes to a website or app for a business, the technology behind those solutions is often referred to as the business’s tech stack. Layers of a tech stack can include a content management system (CMS), digital experience platform (DXP), customer relationship management (CRM), and more. Making the right tech stack considerations today is crucial to make sure your digital presence will best serve your customers tomorrow.
In this episode, we’re going through enterprise architecture, and more specifically company mergers and the implications going through a merger has on a company’s technology stack. To do this, Taylor sits down with Landon DePasquale, WordPress Scrum Master and Brad Skeen, Director of Enterprise Architecture at Americaneagle.com.
Every business should plan a regular review of the technologies that support its digital presence. This episode covers which questions you should be asking, and answering, in regard to your technology. Brad and Landon are well-versed in the associated challenges that may arise, as well as how to solve for those pain points In a way that is most efficient for everyone involved.
- Modern Marketing Messages: Website // Twitter // Instagram // Facebook
- Taylor Karg: LinkedIn
- Landon DePasquale: LinkedIn
- Brad Skeen: LinkedIn
This podcast is brought to you by Americaneagle.com Studios.
About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.