Lessons for Tomorrow Podcast: Cross-Border Selling & Cultural Nuances with Digital River

Knowing how your target customer operates is a critical component of ecommerce expansion. As you prepare to expand your business to more markets around the world, it’s extremely important to understand things like payment processors, branding, marketing, and more, in order to capture more conversions.  In this episode, our host, Tim Ahlenius, is joined by Emily Burton, VP of Partner Enablement at Digital River discuss just that.

The two discuss how looking through the lens of the customer helps set your business up for success, the importance of focusing on personalization in different countries, and altering your marketing strategy to fit the region to which you’re selling. Additionally, Ahlenius and Burton detail why understanding cultural nuances is vital for building trust with customers around the world.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the episode taped in the Americaneagle.com Studios on YouTube.




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Emily Burton discusses reasons for ecommerce abandoned carts


This podcast is brought to you by Americaneagle.com Studios.

About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.

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About Author

Podcast producer at Americaneagle.com
Bryan Winger is a Podcast Producer with Americaneagle.com. He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at Americaneagle.com. He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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