How To Choose Between Native or Cross Platform App Development

Time to read 4 min

Mobile apps have transformed how we communicate, entertain ourselves, and stay productive. With technological advancements, app development now offers diverse tools to create seamless user experiences. However, developers face a key decision when bringing ideas to life—native or cross-platform development? Native apps, built specifically for iOS or Android, deliver superior performance and integrate deeply with the platform's features, while cross-platform solutions use shared codebases to save time and resources. Choosing the right approach depends on factors like:

  • Project budget
  • Timeline
  • Target audience
  • The need for platform-specific functionalities

Developer coding on a laptop, representing success with app development agency services for native or cross-platform apps

Native vs. Cross Platform Mobile App Development

So, what’s the difference between these two development approaches?

  • Native mobile app development
    • Built specifically for a single platform (iOS or Android).
    • Uses platform-specific languages (e.g., Swift, Kotlin) and tools.
    • Promotes platform performance and seamless integration.
  • Cross-platform mobile app development
    • Uses frameworks like React Native or Flutter.
    • Creates apps with a shared codebase for multiple platforms.
    • Saves time and development costs.

Choosing the right approach is crucial to align with your app’s goals. Businesses prioritizing user experience and advanced capabilities benefit from native development, while startups or companies looking to reach multiple platforms efficiently prefer cross-platform solutions.

What Is Native App Development?

Native app development focuses on building applications tailored for specific operating systems. These apps use platform-specific programming languages like Swift and Objective-C for iOS, and Kotlin and Java for Android. They’re designed to fully take advantage of the unique features and capabilities of the chosen platform, ensuring high performance and seamless integration. Some examples of native apps include WhatsApp, Google Maps, Pinterest, and Spotify.

Pros of Native App Development

Native app development offers several advantages:

  • It promotes high platform performance with fast responsiveness and smaller app sizes, providing an efficient user experience.
  • Native apps leverage the latest SDK updates and platform-specific features, adding stability and access to cutting-edge tools.
  • Their design allows smooth customization and seamless interaction with device functionalities, enhancing user engagement.
  • Robust platform-specific security measures ensure a higher level of protection, making native apps a secure and reliable option for businesses prioritizing performance, usability, and safety.

Cons of Native App Development

Native app development comes with its own set of challenges as well: 

  • It requires separate teams or training for iOS and Android, significantly increasing development costs.
  • The process is time-consuming, as developers must tackle independent projects for each platform, leading to longer cycles.
  • There is no code reusability; code created for one operating system cannot be used for another, adding to workload and complexity.
  • Maintaining native apps requires more effort, as updates and fixes must be tailored for each platform, requiring extra resources to ensure seamless functionality. These factors can make native development a larger investment for businesses.

What Is Cross-Platform App Development?

Cross-platform app development simplifies the process of creating apps for multiple operating systems by using a single codebase. JavaScript plays a central role in this development approach, especially when paired with powerful frameworks like React Native and NativeScript, allowing developers to build apps that run seamlessly on both iOS and Android. This method reduces development time and cost while delivering consistency across platforms. Notable cross-platform apps include Instagram, Skype, Airbnb, and Walmart.

Pros of Cross-Platform App Development

Cross platform app development includes the following benefits:

  • Code Reusability: A single codebase used for multiple platforms saves time and effort.
  • Quicker Development Time: Faster time-to-market due to unified development.
  • Lower Costs: A single development team reduces expenses.
  • Wide Market Reach: Simultaneous deployment on Android and iOS.
  • Easier Maintenance: Updates and fixes applied to one codebase propagate across platforms.

Cons of Cross-Platform App Development

Cross-platform app development, while efficient, has its drawbacks:

  • Performance can suffer due to extra abstraction layers and runtime bundling, slowing down app speed compared to native counterparts.
  • Adapting features for multiple platforms often presents functionality constraints, limiting the app's ability to fully leverage platform-specific capabilities.
  • These apps may face delayed updates, as aligning with the latest OS features typically takes longer, potentially affecting user experience and keeping businesses one step behind native solutions.

Key Factors to Consider When Choosing Between Native and Cross Platform App Development

When deciding between native and cross-platform app development, several key factors come into play:

  • Cross-platform development is faster and more cost-effective, making it an excellent choice for apps with tight deadlines and limited budgets.
  • Native development promotes higher platform app quality, particularly for applications requiring top-notch performance, such as games or AR/VR experiences.
  • Native apps also deliver a more seamless user experience, as they are designed to align perfectly with platform-specific features.
  • Native development often provides stronger built-in security measures, offering peace of mind for businesses handling sensitive user data.

The development approach you choose depends on project priorities and long-term goals.

Let Americaneagle.com Support Your App Development Needs Today!

Both native and cross-platform app development have unique strengths and weaknesses, making the right choice dependent on your app's specific needs. There isn’t a one-size-fits-all solution, so it’s important to weigh your app goals, target audience, and available resources.

At Americaneagle.com, we understand the complexities of making this decision and are here to help. With our expert team of web application developers and tailored strategies, we can guide you toward the most effective development approach for your business.

Contact us today to bring your app vision to life!

About the Author

Shawn Griffin

Shawn
Griffin

Shawn has been with Americaneagle.com since 1999 in a variety of roles. Currently, Shawn is part of our digital marketing and content team. In addition to editing and producing written company pieces, he produces copy for clients and he also helps to produce our radio and TV spots. He wants to make sure everybody knows that it’s truly a collaborative effort – between many, including the people he’s worked for during the past 20+ years!