Salesforce is best known for its customer relationship management (CRM) services and software, among a variety of other enterprise applications. It has a history of expertise in customer service, marketing automation, analytics, and application development, to name a few. But, Salesforce has no intention of limiting themselves to those products and services. In late 2019, Salesforce announced the Salesforce Content Management System (CMS), a CMS that was actually built based on customer feedback and complaints about managing content systems. At a glance, Salesforce says the new CMS is a hybrid CMS designed to allow content creators to draft content and syndicate to external systems to hit sites, mobile apps, desktops, and screens of every kind. More specifically, however, the new Salesforce CMS is:
Usable
Perhaps the largest benefit is the factor of usability. Salesforce CMS allows any user to create, manage, and deliver content easily. It’s easy enough to be managed without any technical experience, and it’s simple enough to choose your content type or even create custom content types. With a variety of pre-set layouts, it’s as simple as dragging content and dropping it into the correct area. This allows for easy updates to content and quick maintenance on the site. In addition, Salesforce CMS offers multi-language and translation support, and permissions that allow for easy collaboration on content creation while maintaining a cohesive brand.
Hybrid & Headless
While the Salesforce CMS is powerful as a standalone CMS, it also provides users the flexibility to connect content with third-party systems. In fact, the Salesforce CMS was designed especially for seamless pairing with the Community Cloud. It’s important to note, however, that it can be paired with other third-party systems as well. As a hybrid CMS, the product saves time by taking advantage of built-in features and tools and allows for complete control of the site. Essentially, the platform supports numerous content deployment options through a single location/application – the central touchpoint.
Additionally, the new Salesforce CMS is headless, allowing for even more control over how and where content is presented. There is no presentation “head” per se. Content creators simply have to author content once and can easily deliver that content anywhere to various platforms via Salesforce.
Hybrid and headless content management systems are extremely effective, and when paired together, exponentially more powerful. This provides more flexibility and versatility for leaders managing the CMS. In this way, the new Salesforce CMS is especially unique. By 2022, it’s expected that 80% of digital experience platforms will be deployable in a hybrid headless fashion, according to Gartner. Hybrid headless content is truly the future of digital experiences.
Fast & Flexible
Speed is a priority, and the Salesforce CMS exceeds those already high expectations. It’s also essential that content can be personalized and customer-centric. With the Salesforce CMS, it’s easy to take customer data and turn it into solutions and personalized content. This truly plays into Salesforce’s vast experience in CRM and even expands that further to make acting on that CRM data easier. In fact, Salesforce CMS gives you the ability to take a CRM record and translate it into high-quality content. Not to mention, this allows for content to be constantly and quickly adaptable based on changing customer wants and needs.
These are only a few of the highlights and major benefits of the new Salesforce CMS. For more information about what platforms fit your needs, read more of our Salesforce blogs and talk to the experts at Americaneagle.com.
