When building out a content strategy, there are two sides to consider: the product side and the marketing side. So, how do we, as a digital agency, focus on getting organizations to understand the separation of the two? Very often the product content doesn’t receive the level of attention that the marketing content does. But today, there’s a large shift through digital transformation and how it affects the value of content – the focus is coming back to the product side.
In this episode, our host, Tim Ahlenius, spoke with AD's VP of Ecommerce Solutions Caroline Ernst, and Americaneagle.com's Strategic Accounts Director Brendan Cameron, to talk about the value of content in digital experience.
AD is a member owned group. We are passionate about bringing growth-oriented independent distributors and best-in-class suppliers together to outperform the market and to stay ahead of the competition. AD eCommerce Solution is the trusted partner for enabling AD members to achieve their eCommerce objectives and win in an evolving digital world.
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- Tim Ahlenius: LinkedIn // Twitter
- Caroline Ernst: LinkedIn // Twitter
- Brendan Cameron: LinkedIn
This podcast is brought to you by Americaneagle.com Studios.
About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.