Kentico Experience 13 is the latest version of the digital experience platform from Kentico, utilizing the powers of a CMS, digital marketing platform and ecommerce.
Formerly known as Kentico EMS, it was rebranded due to its ability to offer developers and marketers alike the ability to build websites and connect with their audiences through campaigns.
The award-winning Kentico Xperience platform is known for a wide range of benefits, including the following:
- Kentico Xperience is intuitive and easy to use.
- Business owners can build new sites, sell online and market to customers all on a single platform.
- It is available via the cloud and on-premises, as best suits your business needs.
- It enables easy integrations with existing solutions, but provides a wide range of functionality to ensure the need to integrate is limited.
- Kentico Xperience empowers marketers with personalization, the ability to automate campaigns and offers other advanced marketing capabilities.
- Customers that invest in Kentico are likely to quickly realize product value.
Key Changes seen in Kentico Xperience 13
Kentico Xperience 13 is a new version of an already successful platform. The latest updates were carefully designed to enable developers and marketers alike to achieve even greater results. Below, we focus on a couple of the most important developments seen in Kentico Xperience 13.
A Shift in Framework to Support .NET Core
Kentico Xperience 13 uses .NET Core, and is one of the few digital experience platforms to do so at this time. This shift looks towards the future, and is a key consideration for any business owner planning to build their site on technology that will remain relevant.
NET.Core also opens up further opportunity to developers, and offers easy-to-deploy solutions for ecommerce stores, websites and apps alike.
Marketing Automation
Kentico Xperience 13 has a renewed focus on providing exceptional digital marketing experiences to your customers through marketing automation. This functionality is also present in the last two versions of Kentico Xperience, but has been reskinned and enhanced for even greater value.
Marketing automation developments mean increased campaign engagement and efficiency. Marketers are able to nurture leads, and maintain customer relationships with re-order reminders and personalization capabilities across channels.
Additional Marketing Tools
Kentico Xperience 13 also continues to provide tools to enable marketers to tailor their content and optimize for improvement. As in previous versions of the platform, Kentico Xperience offers a whole host of capabilities, including but not limited to:
- Broadcast email campaigns.
- A/B testing.
- Personalization capabilities.
- Lead scoring.
In addition, marketers can now re-use existing content to create new pages, so adding valuable new content to the site is quicker and easier than ever. The new Toolkit also enables marketers to make the most of Kentico via third party platforms, and Kentico Xperience 13 has the ability to integrate with Amazon Alexa and Google Home.
Quality of Life Improvements
Kentico makes for an easy user experience for you and your customers. Developments to the Kentico platform make it more usable by a wider number of team members, limiting the need for developer intervention. Anyone with experience using CMS platforms, digital marketing tools or ecommerce software is likely to be able to seamlessly transition to Kentico Xperience with minimal training.
The new Kentico Xperience platform reflects the need for businesses across industries to embrace the digital transformation process. If you’re interested in re-platforming, improving an existing Kentico site or building a new site on Kentico Xperience 13, Americaneagle.com is the perfect implementation partner. We are a Kentico Xperience Gold Partner, a Kentico Xperience Quality Expert, and a Kentico Xperience Hosting Partner. With vast experience in web design, development and digital marketing, we can ensure you receive the solution that best meets your needs.
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