Ron Jon Surf Shop
Site Provides Seamless Shopping Experience with a Unique Design
Ron Jon Surf Shop is known for selling the active lifestyle of beach and surf to visitors from around the world. The business was founded in 1959 on the New Jersey shore. Today, Ron Jon Surf Shop has grown into a world-famous surf culture destination at 13 brick-and-mortar locations, as well as online ecommerce.
Ron Jon Surf Shop engaged Americaneagle.com to lead a reimagined, forward-thinking ecommerce experience that would advance the business’s website to a place that reflected the very best customer experience that is found in their physical store locations. The experience that Americaneagle.com has with leading ecommerce platforms and digital marketing for some of the world’s most recognized retailers gave them the confidence they were the right digital partner to lead the redevelopment at ronjonsurfshop.com.
The versatile and high-performing ecommerce platform chosen for the project was Roc Commerce. The impressive site speed within ROC Commerce is an important asset to Ron Jon Surf Shop’s new customer-focused ecommerce web solution. Prior to the new site’s launch, Google PageSpeed Insight scores were lingering in the thirties to forties. At launch, the new site registered an impressive 98 out of 100 for desktop computer performance within Google PageSpeed Insights.
New site solutions and features are providing an improved customer experience. A more efficient checkout, which minimizes necessary steps in the process, is quickly leading customers through their online purchases with more success. Payment options now also include the ability to split tender types between multiple payment source selections.
Seamless integration between the website and Saleslink, the enterprise resource planning (ERP) utilized throughout Ron Jon, has improved overall resource planning, product inventory, and forecasting. Another integration that has helped customer communication and targeted email marketing campaigns is the website’s connection with Send In Blue, Ron Jon’s email campaign management system.
The new website is allowing users to dip their toes in the salt life, anywhere at any time, at ronjonsurfshop.com.