Catholic Order of Foresters

  • 99
    %

    Website Performance Score (GTmetrix)

  • 39
    %

    Increase in Largest Contentful Paint (LCP) Speed

Digital Transformation Leads to Modernized Online Presence for Catholic Order of Foresters

Catholic Order of Foresters (COF) is a Catholic fraternal benefit society dedicated to helping members achieve financial security through life insurance and annuities while supporting the Catholic community through fraternal outreach. It is licensed in 33 states and Washington, D.C.

Challenges

COF has been a long-time client of Americaneagle.com and the two organizations have cultivated a relationship of trust and transparency throughout the years. COF’s existing website leveraged Sitecore; the platform, although robust, was not being utilized to its full potential, leading to inefficiencies and high licensing costs that detracted from primary business goals.
Catholic Order of Foresters website design

Solutions

Understanding the need for a cost-effective and user-friendly solution, Americaneagle.com proposed a migration to WordPress, a platform known for its flexibility and ease of use. The goal was to revamp the website's user experience (UX) and user interface (UI) while simplifying the content management process to empower the organization's internal team. The redesign focused on creating a site that was not only aesthetically pleasing but also functional, with custom blocks and the Gutenberg block editor at its core. This approach allows for a robust content editing experience, enabling the client to effortlessly create and manage new pages.

A standout feature of the new website was the Agent Locator functionality, which enhances the user's ability to connect with licensed agents nearby. This tool is user-friendly and designed to streamline internal processes, making it easier to list and update agent information on the site. 

Additionally, the website was integrated with various third-party services such as Google Analytics and Google Tag Manager for site analytics, conversion tracking, and more, Advanced Custom Fields plugin for WordPress sites to control edit screens, custom field data, and more, CookieYes for cookie consent management, and Yoast for SEO optimization. All of which ensure the site remains competitive and compliant with current digital standards.

The results of this comprehensive website overhaul were immediately apparent. The internal team benefits from a streamlined content management process, reducing the time and effort required to maintain the site. Users are greeted with a modernized UX/UI, making their online experience more engaging and intuitive. Perhaps most notably, the site's performance saw a significant uptick, leading to faster load times and a more responsive interface.

Results

  • 99
    %
    Website Performance Score (GTmetrix)
  • 39
    %
    Increase in Largest Contentful Paint (LCP) Speed

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