Finding the right platform to power your website is critical because it is the foundation for an engaging, robust, and scalable online presence. Platforms allow businesses to offer real value, drive engagement and efficiency, and generate revenue.
When it comes to thriving in today’s fast-paced digital world, businesses need more than just a website—they need a solution that delivers seamless, engaging experiences across multiple channels.
Enter Xperience by Kentico! It’s a powerful, all-in-one Digital Experience Platform (DXP) designed to meet businesses' evolving needs. With tools for content management, marketing automation, and customer engagement, Kentico helps organizations streamline their digital presence while delivering personalized, impactful interactions.
But why is a comprehensive DXP like Kentico important? As customer expectations rise, brands must deliver consistent and meaningful experiences that connect with audiences at every digital touchpoint. A robust DXP enables businesses to adapt quickly, manage content efficiently, and develop strategies that foster loyalty. In this blog, we’ll explore how Xperience by Kentico distinguishes itself as a leading DXP solution and why it’s essential for staying competitive in today’s digital-first world.
.jpg?sfvrsn=49978b63_1)
What is Xperience by Kentico?
Xperience by Kentico is a comprehensive DXP that delivers seamless, personalized customer journeys across multiple channels. Unlike standard CMS platforms focusing primarily on content management, Xperience integrates tools for marketing automation, customer data management, and advanced analytics. This all-in-one approach empowers businesses to create tailored experiences, optimize engagement, and drive measurable results. By combining powerful functionality with flexibility, it stands out as one of the top DXP solutions.
Features of Xperience by Kentico
Xperience by Kentico combines content management, customer journeys, and AI-powered insights into one efficient solution. This means improved personalization, quicker campaigns, and less hassle managing tools. Its features include:
- Centralized content hub: This hub streamlines content reuse, repurposing, and management in one location. Its intuitive content management system enables users to edit, organize, and repurpose content for websites, emails, and multiple digital channels efficiently.
- High-converting customer journeys: Effortlessly design and automate multichannel campaigns without requiring coding. With integrated tools, marketers can streamline workflows, ensure consistency across various channels, and deliver engaging multichannel digital experiences more quickly and with less complexity.
- Powered by .NET Core: Modern, fast, flexible, and built to last. This approach empowers teams to create and manage web pages and applications independently, removing the reliance on IT departments for daily marketing operations.
- AI-driven content and insights: Accelerate production, enhance personalization, and rely on AI for heavy lifting. AI-driven analytics power its seamless integration capabilities and advanced personalization. Thanks to flexible deployment options and omnichannel marketing, businesses can customize their digital ecosystem through a hybrid headless DXP architecture. The personalization tools leverage AI to deliver content tailored to individual user preferences, helping companies serve targeted messages and boost engagement.
- Xperience by Kentico provides robust digital commerce functionalities, ensuring that businesses can craft and optimize online shopping experiences, manage customer journeys, and drive conversions all in one platform.
Whether it is used for managing content, generating insights, or scaling with growing needs, Xperience by Kentico offers the comprehensive toolkit businesses need to thrive in today's competitive digital environment.
Benefits of Using Kentico
Kentico platform solutions, which also include Kentico Xperience 13, offer a wealth of benefits that empower businesses to drive meaningful value in their digital initiatives:
- By streamlining omnichannel strategies, Kentico allows organizations to manage and deliver consistent, cohesive messaging across websites, apps, emails, and social media. This leads to a better user experience, ensuring that customers interact with the brand seamlessly and positively, regardless of the channel.
- Its sophisticated tools simplify complex workflows, making it easier for teams to coordinate and execute campaigns efficiently.
- Beyond operational efficiency, features like personalization and AI-driven insights ensure businesses can deliver tailored content that resonates with individual users. These capabilities help marketers create more meaningful interactions, drive loyalty, and enhance customer relationships.
- Its agile marketing tools enable teams to quickly adapt campaigns, test strategies, and respond to market demands, all while maintaining high productivity.
These advantages make Kentico a key asset in achieving and sustaining long-term marketing success.
What is a Digital Experience Platform (DXP)
Unlike a traditional Content Management System (CMS), which focuses mainly on creating and managing web content, a Digital Experience Platform (DXP) integrates multiple functionalities, such as AI-driven personalization, analytics, customer data management, and more. It acts as the central hub for omnichannel experiences, ensuring users have consistent interactions with a brand, whether visiting a website, engaging through apps, or receiving email.
Because customer expectations are higher than ever, organizations today typically prefer a DXP to accelerate growth. Business prospects not only want fast and easy access to information – they also expect businesses to anticipate their needs. A DXP empowers companies to meet these expectations by leveraging data and insights for tailored experiences that build loyalty. As businesses grow their digital presence across multiple touchpoints, a DXP simplifies managing these channels, streamlining workflows, and boosting marketing agility.
Why DXPs like Kentico are Essential for Omnichannel
Managing omnichannel complexity requires tools to unify multiple touchpoints and deliver consistent, personalized experiences across platforms. Digital Experience Platforms like Kentico’s are designed to tackle this challenge by integrating content management, analytics, customization, and automation into a single solution. By leveraging Kentico’s robust capabilities, businesses can streamline their omnichannel strategies, ensuring every customer interaction feels seamless and tailored, whether through a website, app, email, or social media.
Why Work with a Kentico Web Agency like Americaneagle.com
Partnering with an experienced Kentico web agency like Americaneagle.com can make all the difference in delivering a successful digital project.
As a Kentico Gold Partner, Americaneagle.com has proven success with design, development, implementation, hosting, and support with Xperience by Kentico and other Kentico platform solutions. Americaneagle.com is a premier Kentico web agency, offering a proven track record of successful deployments, industry certifications, and strategic consulting. From comprehensive UX/UI design to seamless integrations, content migration, and reliable hosting, our end-to-end solutions ensure every aspect of your digital ecosystem is optimized.
For even more insights into Xperience by Kentico, check out “Digital Dexterity” - a Kentico Insights Vlog with expert interviews, case studies, and practical tips to help marketers and technologists navigate the ever-evolving digital landscape with confidence and finesse, hosted by our own Kentico expert and MVP, Wes McChristian!
Real-World Kentico Success Story
Now that we know all about Kentico DXP, let’s look at a real-world example:
The American Legion faced challenges with an outdated site that struggled to effectively serve its vast network of veterans, volunteers, and donors. Navigation was clunky, content updates were cumbersome, and the site's presentation did not reflect the organization's brand or mission. By leveraging Kentico, Americaneagle.com created a modern, user-friendly platform with streamlined navigation, accessible design, and intuitive tools that allow the internal team to manage content efficiently.
The new site includes better content categorization for resources and events and dynamic personalization to connect users with relevant information. Members can now easily access benefits and updates, while donors experience a more seamless giving process.
The result? A significant improvement in user engagement, organizational efficiency, and the American Legion's overall digital presence. This project highlights how Kentico’s robust capabilities and Americaneagle.com’s expertise can transform even the most complex digital landscapes into valuable, user-focused assets.
Kentico Training & Developer Support
Americaneagle.com provides developers and marketers with comprehensive Kentico training and long-term support services so they can maximize the platform. Through formal training courses, teams gain hands-on expertise tailored to their skill levels, enabling them to leverage advanced Kentico functionalities. Post-launch, developers can access extensive resources, including troubleshooting support and continuous guidance, to maintain high performance. Americaneagle.com also emphasizes the importance of ongoing optimization, offering strategic insights into CMS evolution and upgrades to align with market trends and business objectives.
Is Kentico Right for Your Website Development Needs?
Kentico website development is an excellent choice for enterprises managing complex content and marketing strategies. It’s a great solution for marketers who want to maintain greater control over their digital experiences without heavily relying on developer support. With its powerful tools and flexibility, Xperience by Kentico enables businesses to align their digital initiatives with strategic goals.
Ready to Launch with Kentico? Let Americaneagle.com Help
When you're ready to harness the full power of Kentico, Americaneagle.com is here to help!
Whether you need strategic consulting, development, or ongoing support, our end-to-end services deliver custom solutions and impactful results. Contact Americaneagle.com today to schedule a consultation or demo and discover how we can turn your Kentico vision into reality.
Related FAQs
What is Xperience by Kentico used for?
It’s a versatile platform for managing websites, creating digital marketing campaigns, and delivering personalized customer experiences across multiple channels.
Is Kentico a CMS or a DXP?
Kentico is both a CMS and a DXP, combining content management capabilities with features designed to deliver seamless, omnichannel digital experiences.
What are the benefits of Xperience by Kentico?
Xperience by Kentico offers benefits like personalized content delivery, marketing automation, seamless integration, real-time analytics, and robust multisite and multilingual support.
How much does Kentico cost?
The cost depends on factors like the licensing model and required features, making pricing customizable based on business needs.
What makes Americaneagle.com a good Kentico partner?
Americaneagle.com excels as a Kentico partner due to its certified developers, extensive project experience, strategic consulting, and ability to deliver end-to-end services like UX design, integration, and hosting.
