The Ultimate List of SEO Stats

How many people do you think search for something on the internet each day? 100 million? 300? Would it surprise you if the number was roughly half of the world population - or 3.8 BILLION people? Yes, you read that right: 3.8 billion people search the internet each day. This number was unimaginable thirty years ago, but our world has evolved and you need to make sure your business adjusts to the digital world to stay relevant.

If you're still hesitant about optimizing your SEO after that number, keep reading because we have found the best SEO statistics for 2021 to show you how important SEO is to your business. Below are some of the most interesting SEO stats that we think will help you out: 


  • 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
  • 68% of online experiences begin with a search engine. (BrightEdge)
  • Google uses over 200 ranking factors in determining search rankings. (Ahrefs)
  • 53.3% of all website traffic comes from organic search. (BrightEdge)
  • Websites with an active blog generate 67% more leads and 434% more indexed pages than those that don't. (Demand Metric)
  • SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
  • 0.78% of Google searchers click on results from the 2nd page. (Backlinko)

Ranking Stats

  • 90.63% of pages get no organic search traffic from Google. (Ahrefs)
  • 49% of marketers report that organic search has the best ROI of any marketing channel. (Search Engine Journal)
  • Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
  • The #1 result in Google gets approximately 32% of all clicks. (Backlinko)
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)

SEO Industry Stats

  • Google currently has 86.86% of the search engine market. (Statista)
  • Google is the number one traffic referrer in the world, not only with SEO, but also as compared to other platforms like social media. (SparkToro)
  • For per-project pricing, $501-$1,000 is the most popular pricing tier. (Ahrefs)

Mobile SEO Stats

  • 87% of smartphone owners use a search engine daily. (Go-Globe)
  • On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in the #1 position on desktop gets you 19.3% of the clicks. (SEOClarity)
  • There are 60% more searches on mobile than on desktop. (BroadbandSearch)
  • Organic CTR on mobile is roughly 50% less than that of desktop. (SparkToro)

Ecommerce SEO Stats

  • Leads from search engines (inbound marketing) have a 14.6% close rate while outbound leads (direct mail, cold pitch) have a 1.7% close rate. (Digitalgyd)
  • Google Images, Google Maps, and Google Search account for at least 92.96% of the global organic traffic. (SEOSandwitch)
  • Despite the eCommerce industry showing a 23% year by year growth, 46% of American small businesses do not have a website. (Digitalgyd)
  • At least 43% of all ecommerce traffic comes from Google’s organic traffic. (SEOSandwitch)

Local SEO Stats

  • After searching on a smartphone for something nearby, 76% of people end up visiting the business within one day. (Google)
  • A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category. (Fresh Chalk)
  • 28% of local searches result in a purchase. (Google)
  • 46% of all searches on Google are for a local business or service. (Search Engine Roundtable)
  • The number of people that will buy locally after searching is 78%; this includes online and in-store purchases from local businesses. Globally, 56% of individuals will shop both online and locally offline. (Google)

Use this information to make data-driven decisions and propel your business into the digital world. SEO is one of the most important parts of your website. If you need help optimizing your SEO, or simply don’t know where to start, contact us to see how we can help your business! 

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