Modern Marketing Messages Podcast: The Power of TikTok: Exploring the Fastest-Growing Social Platform

With more than three billion downloads worldwide, it’s impossible to deny TikTok’s soaring popularity. The short-form, video-sharing social media app even surpassed Google as the most visited website of 2022. Statistics like these pose significant opportunities for brands to utilize the platform to increase awareness, engagement, and revenue. Is your business utilizing the platform to its advantage?

In this episode, our host, Taylor Karg, is joined today by two digital marketers, Vanessa Cozzone and Lauren George, to discuss the power of the fastest-growing social platform. They share common misconceptions consumers have about TikTok, why it’s outperforming every other social media platform in the market, and how different businesses are utilizing the app to their benefit.

TikTok is a social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. With its personalized feed set to music and sound effects, the app is known for its addictive quality and high levels of engagement. 

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.





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Vanessa Cozzone speaks about TikTok on the Podcast


About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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About Author

Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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