Modern Marketing Messages Podcast: Lifecycle Marketing at Amazon & How to Use It to Your Advantage

Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. It's meant to tailor messages based on the customer's current position within the sales funnel to meet their needs and move them into the next phase of their journey.

Brittney Montague, Lifecycle Marketing Specialist at Amazon, talked to our host, Taylor Karg, about the specifics of her day-to-day duties at Amazon. They get into a recent AB testing initiative, Brittney's experience developing a strategy based on various data sets, and what lifecycle marketing means in regard to understanding the different positions at Amazon. 

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.



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Brittney Montague from Amazon talks about lifecycle engagement


About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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