Modern Marketing Messages Podcast: 6 Ways to Prep Your Digital Marketing this Holiday Season

Each year, the ecommerce marketplace becomes more crowded than it was the year before – and with so many options from which to choose, attracting shoppers to your site through creative digital marketing strategies is more important than ever. Which strategies are you using to promote your products and services this holiday season? 

In this episode, our host, Taylor Karg, chats with three digital marketers about prepping your digital marketing for the busiest season of the year. Caroline Letzel, Scott Lemke, and Nadine Hawel share with Taylor six opportunities to implement to ensure you’re reaching the most customers possible.  

Why is optimizing your digital marketing around the holidays so critical? Well, according to Gartner's Holiday Digital Marketing Survey, consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. And, 38% of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.





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Scott Lemke discusses ways to prep your digital marketing for the holiday season

About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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