Each year, the ecommerce marketplace becomes more crowded than it was the year before – and with so many options from which to choose, attracting shoppers to your site through creative digital marketing strategies is more important than ever. Which strategies are you using to promote your products and services this holiday season?
In this episode, our host, Taylor Karg, chats with three Americaneagle.com digital marketers about prepping your digital marketing for the busiest season of the year. Caroline Letzel, Scott Lemke, and Nadine Hawel share with Taylor six opportunities to implement to ensure you’re reaching the most customers possible.
Why is optimizing your digital marketing around the holidays so critical? Well, according to Gartner's Holiday Digital Marketing Survey, consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. And, 38% of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery.
To read the transcript/captions of this episode, click "CC" within the YouTube video.
- Modern Marketing Messages: Website // Twitter // Instagram // Facebook
- Taylor Karg: LinkedIn
- Caroline Letzel: LinkedIn
- Scott Lemke: LinkedIn
- Nadine Hawel: LinkedIn
This podcast is brought to you by Americaneagle.com Studios.
About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.