Eighty-nine percent of consumers say that being sustainable is at least somewhat important to them overall. However, when it comes to actually choosing sustainable products, only 27% were actually sustainable. In this episode, our host, Tim Ahlenius,
spoke with Chloë Thomas, a bestselling author, international speaker, and the host of two award-winning podcasts, titled “eCommerce MasterPlan” and “Keep Optimising.”
Tim and Chloë discuss multiple Klaviyo case studies, evolving around consumer expectations, how to measure the maturity of sustainability for businesses, how brands can properly communicate sustainable ecommerce initiatives with consumers, and so much more!
Chloë Thomas is one of the Top 30 ecommerce influencers of 2021, and her podcasts are regularly included in lists of the top ecommerce and marketing podcasts in the world. She has been involved with the ecommerce industry since 2003, and there’s barely a part of the ecommerce landscape she’s not got involved with. She’s highly involved with helping solve ecommerce marketing problems.
- Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube
- Tim Ahlenius: LinkedIn // Twitter
- Chloë Thomas: LinkedIn // Twitter // Instagram
This podcast is brought to you by Americaneagle.com Studios.
About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.